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Bring users back to game/app for more engagement via retargeting activities to make LTV higher.
Except UA activities, retargeting is also an effective way to grow user volume by bringing some silent users back to apps.
According to data, the cost of bringing back one old user is much lower than gaining one new user.
With our own DMP and cutting-edge AI tech, we serve every curated impression to audience with interest. Generating 10000+ tags in retargeting ad platform, PaddleWaver helps clients re-engage users potentially with high ROI and long-term retention.
To keep clients' brand safe, we support transparency on media inventory via MMP in real-time to let clients know when we buy impressions, where we buy impressions, and which impression installs come from.
Unlike ad networks, PaddleWaver will act as DSP for retargeting activities to buy impressions from more than 35+ SSPs. All impressions, clicks, as well as installs are coming from oRTB, which would keep clients far away from affiliate and network fraud issues.